Chapter 1

An Overview of Rhetoric 


Chapter Overview

Chapter One considers some common meanings of the term rhetoric, such as empty talk, beautiful language, or persuasion. Rhetoric is defined as the study or practice of effective symbolic expression; rhetoric refers to a type of discourse marked by several characteristics that include being planned, adapted to an audience, and responsive to a set of circumstances. The chapter also considers some of the rhetoric’s social functions such as testing ideas, assisting advocacy, and building communities. 

Review Questions

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Quiz

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Flashcards

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A system of belief, or a framework for interpreting the world.

ideology

Any mark, sign, sound or gesture that communicates meaning based on social agreement.

symbol

The systematic study and intentional practice of effective symbolic expression.

rhetoric

A conclusion supported by reasons. Reasoning made public with the goal of influencing an audience.

argument


Essay Questions

  1. In Chapter One, a description of rhetorical discourse is advanced. Identify and describe the various characteristics that define the type of discourse called rhetoric. Provide examples of these characteristics in discourse, drawn either from your own experience or from the text.  
  2. Chapter One described the art of rhetoric. Identify and describe the social functions this art performs. Illustrate your answer with your own examples, or with examples from the text.  

Dive deeper with hand-picked online resources 

Academic article analyzing emotional rhetoric used during COVID-19 pandemic:  
Widmann, Tobias. “Fear, Hope, and COVID‐19: Emotional Elite Rhetoric and Its Impact on the Public During the First Wave of the COVID‐19 Pandemic.” Political Psychology 43, no. 5 (2022): 827–50.  

“Gravity” composed by Steven Price 

“Karma” performed at Taylor Swift’s The Eras Tour 

Trailer of Netflix’s NYAD 

Koko the Gorilla’s use of language 


Want to learn more? Check out these bonus readings!  

Michael Billig. Arguing and Thinking. Cambridge: Cambridge University Press, 1989.  

Critical Questions. Ed. W. Nothstine, C. Blair, G. A. Copeland. New York: St. Martin’s Press, 1994: 350–382.  

Barry Brummett. Rhetoric in Popular Culture. New York: St. Martin’s Press, 1994.  

William A. Covino. Magic, Rhetoric, and Literacy. Albany, NY: State University of New York Press, 1995.  

Richard Leo Enos. Greek Rhetoric Before Aristotle. Prospect Heights, IL: Waveland Press, Inc., 1993.  

Ann Gill. Rhetoric and Human Understanding. Prospect Heights, IL: Waveland Press, Inc. 1994.  

Richard B. Gregg. Symbolic Inducement and Knowing: A Study in the Foundations of Rhetoric. Columbia, SC: University of South Carolina Press, 1984.  

George Kennedy. Classical Rhetoric and its Christian and Secular Tradition from Ancient Modern Times. Chapel Hill, NC: University of North Carolina Press, 1980. 

Richard Lanham, The Economics of Attention: Style and Substance in the Age of Information (Chicago, IL: University of Chicago Press, 2007).  

Catherine Helen Palczewski, Richard Ice, John Fritch, Ryan McGeough, Rhetoric in Civic Life (Third Edition). State College, PA: Strata, 2022: esp. 104. 

Robert D. Putnam, Bowling Alone: The Collapse and Revival of American Community (New York, NY: Simon & Schuster, 2000). 

Robin Reames, The Ancient Art of Thinking For Yourself: The Power of Rhetoric in Polarized Times (New York: Basic, 2024), 9. 

Robert L. Scott. “On Viewing Rhetoric as Epistemic.” Central States Speech Journal 18 (February 1967): 9–16.  

Jan Swearinga. Rhetoric and Irony. Oxford: Oxford University Press, 1991.  

The Present State of Scholarship in Historical and Contemporary Rhetoric. Ed. Winifred Bryan Horner. Columbia, MO: University of Missouri Press, 1990.  

The Present State of Scholarship in the History of Rhetoric: A Twenty-First Century Guide. Ed. Lynée Lewis Gaillet, Winifred Bryan Horner. Columbia, MO: University of Missouri Press, 2010.  

Brian Vickers. In Defense of Rhetoric. Oxford: Oxford University Press, 1988.  

Writing Histories of Rhetoric. Ed. Victor Vitanza. Carbondale, IL: Southern Illinois University Press, 1994: 112–127.