{"id":70,"date":"2024-09-19T09:42:12","date_gmt":"2024-09-19T09:42:12","guid":{"rendered":"http:\/\/localhost\/mediaethics\/?post_type=content&p=70"},"modified":"2024-09-20T10:01:08","modified_gmt":"2024-09-20T10:01:08","slug":"chapter-7-advertising-in-an-image-based-media-culture","status":"publish","type":"content","link":"https:\/\/staging.routledgelearning.com\/mediaethics\/students\/part-2-persuasion-in-advertising\/chapter-7-advertising-in-an-image-based-media-culture\/","title":{"rendered":"Chapter 7: Advertising in an Image-Based Media Culture"},"content":{"rendered":"\n
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\n\tHome<\/a>\n<\/span>\/<\/span>\n\tStudents<\/a>\n<\/span>\/<\/span>\n\tPart 2: Persuasion in Advertising<\/a>\n<\/span>\/<\/span>\n\tChapter 7: Advertising in an Image-Based Media Culture\n<\/span><\/div>\n\n\n
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Chapter 7: Advertising in an Image-Based Media Culture<\/h1>\n\n\n

Advertising both defines and is defined by culture: not a reflector or shaper but a distorter, much like a fun-house mirror. It has also become less informational in focus, paying ever greater attention to consumer experience. The primary means to attract audiences has become the ever more creative use of images. Images represent brands, and often the issue of truth or falsity of images is irrelevant as they create an experience more than making claims. The standard means by which we judge truthfulness are not clearly relevant when applied to such representations. Images can imply arguments not explicitly stated. With the introduction of artificial intelligence, digital manipulation can make the unreal appear real, the unobtainable appear within reach. In these ways they often distort reality and make ethics an even more important issue than words alone.<\/p>\n<\/div>\n\n\n\n

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Chapter 7 – Video Introduction<\/h3>\n\n\n\n
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Transcript<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u201cMedia culture\u201d suggests our world is supersaturated with media and media messages such that it is virtually impossible to know where culture ends and media begin. Those media, in turn are themselves saturated with images.<\/p>\n\n\n\n

Key Questions for the chapter<\/h2>\n\n\n\n
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  1. How do media images structure the way we think about ourselves and others in society?<\/li>\n\n\n\n
  2. How do media images pattern our social interactions?<\/li>\n\n\n\n
  3. Images are powerful, emotional, and \u201cspeak with a different grammar\u201d than narratives. What particular ethical considerations arise in an image-based media culture ?<\/li>\n<\/ol>\n\n\n\n
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    Case 28<\/h2>\n\n\n\n

    Discussion Questions<\/h3>\n\n\n\n
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    1. What makes Bold Glamour different from previous face-altering filters?<\/li>\n\n\n\n
    2. What responsibility (if any) does Tik Tok have for the consequences associated with its introduction and promotion of the Bold Glamour filter?<\/li>\n\n\n\n
    3. Guidance on using the Bold Glamour filter was left entirely to the audience. Was that a wise ethical decision given the abundance of research indicating the vulnerability of that audience?<\/li>\n\n\n\n
    4. Is the Bold Glamour filter being called upon to answer for larger problems which clearly are rooted in long-standing cultural attitudes toward women and girls?<\/li>\n\n\n\n
    5. How does Dove\u2019s introduction of the \u201cTurn Your Back\u201d campaign influence your assessment of the Bold Glamour filter?<\/li>\n<\/ol>\n\n\n\n

      Weblinks<\/h3>\n\n\n\n
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      1. Article and video resource: \u201cWhat\u2019s Behind Augmented Face Filters? Augmented Reality Face Filters (How They Work) [01:40]\n