{"id":28,"date":"2026-02-23T08:35:49","date_gmt":"2026-02-23T08:35:49","guid":{"rendered":"http:\/\/localhost\/persuasion\/?post_type=content&#038;p=28"},"modified":"2026-02-23T11:17:39","modified_gmt":"2026-02-23T11:17:39","slug":"chapter-resources","status":"publish","type":"content","link":"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/","title":{"rendered":"Chapter Resources"},"content":{"rendered":"\n<div class=\"wp-block-group has-base-color has-text-color has-background has-link-color wp-elements-faeb6315adbc27a40adb4f49ea6615d5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#0072b4;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-aioseo-breadcrumbs\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/staging.routledgelearning.com\/persuasion\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\tChapter Resources\n<\/span><\/div><\/div><\/div>\n\n\n<h2 class=\"alignwide wp-block-post-title has-large-font-size\">Chapter Resources<\/h2><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-9d936568 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-35 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-1-why-study-persuasion\/\" target=\"_self\" >Chapter 1: Why Study Persuasion?<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This introduction presents an overview of the key concepts discussed in the subsequent chapters of&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-1-why-study-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 1: Why Study Persuasion?<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-64 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-2-what-constitutes-persuasion\/\" target=\"_self\" >Chapter 2: What Constitutes Persuasion?<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter explores ways that persuasion has been conceptualized and defined. A broad-based, far-reaching conceptualization&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-2-what-constitutes-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 2: What Constitutes Persuasion?<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-66 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-3-attitudes-and-consistency\/\" target=\"_self\" >Chapter 3: Attitudes and Consistency<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The study of attitudes has been a central feature of persuasion research for decades. This&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-3-attitudes-and-consistency\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 3: Attitudes and Consistency<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-68 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-4-credibility\/\" target=\"_self\" >Chapter 4: Credibility<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines the concept of source credibility and its relationship to persuasion. The chapter&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-4-credibility\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 4: Credibility<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-70 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-5-communicator-characteristics-and-persuasion\/\" target=\"_self\" >Chapter 5: Communicator Characteristics and Persuasion<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter explores several communicator characteristics that past research has identified as being important in&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-5-communicator-characteristics-and-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 5: Communicator Characteristics and Persuasion<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-72 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-6-conformity-and-influence-in-groups\/\" target=\"_self\" >Chapter 6: Conformity and Influence in Groups<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines the role of groups in the process of social influence. It begins&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-6-conformity-and-influence-in-groups\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 6: Conformity and Influence in Groups<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-75 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-7-language-and-persuasion\/\" target=\"_self\" >Chapter 7: Language and Persuasion<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines symbols and their effects on social influence. It begins by discussing the&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-7-language-and-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 7: Language and Persuasion<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-77 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-8-nonverbal-influence\/\" target=\"_self\" >Chapter 8: Nonverbal Influence<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter focuses on the nature of nonverbal communication in the process of persuasion. It&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-8-nonverbal-influence\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 8: Nonverbal Influence<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-79 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-9-structuring-and-ordering-persuasive-messages\/\" target=\"_self\" >Chapter 9: Structuring and Ordering Persuasive Messages<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines the topic of message selection and organization. First, depending on characteristics of&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-9-structuring-and-ordering-persuasive-messages\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 9: Structuring and Ordering Persuasive Messages<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-81 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-10-compliance-gaining\/\" target=\"_self\" >Chapter 10: Compliance Gaining<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Research examining compliance gaining generally focuses on persuasion aimed at getting others to do something&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-10-compliance-gaining\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 10: Compliance Gaining<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-83 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-11-sequential-persuasion\/\" target=\"_self\" >Chapter 11: Sequential Persuasion<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">In this chapter, the authors discuss the topic of \u201csequential persuasion,\u201d which examines social influence&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-11-sequential-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 11: Sequential Persuasion<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-85 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-12-deception\/\" target=\"_self\" >Chapter 12: Deception<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines research on the enactment and perception of deception. Interpersonal deception theory argues&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-12-deception\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 12: Deception<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-87 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-13-motivational-appeals\/\" target=\"_self\" >Chapter 13: Motivational Appeals<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Motivational appeals are external inducements, often of an emotional nature, which are used to increase&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-13-motivational-appeals\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 13: Motivational Appeals<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-89 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-14-visual-persuasion\/\" target=\"_self\" >Chapter 14: Visual Persuasion<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines important ways in which images shape beliefs, attitudes, and behaviors. Once overlooked&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-14-visual-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 14: Visual Persuasion<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-91 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-15-esoteric-forms-of-persuasion\/\" target=\"_self\" >Chapter 15: Esoteric Forms of Persuasion<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter examines unusual forms of persuasion, some of which have been popularized but have&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-15-esoteric-forms-of-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 15: Esoteric Forms of Persuasion<\/span><\/a><\/div>\n\n<\/li><li class=\"wp-block-post post-93 content type-content status-publish format-standard hentry\">\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-2eea935c wp-block-group-is-layout-constrained\" style=\"border-style:none;border-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><h2 class=\"wp-block-post-title has-medium-font-size\"><a href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-16-the-ethics-of-persuasion\/\" target=\"_self\" >Chapter 16: The Ethics of Persuasion<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">This chapter begins with a discussion of three significant challenges to persuasion. The first is&hellip; <\/p><\/div>\n\n<a class=\"wp-elements-15e9aaa00883e19e447b8018b37a7c13 wp-block-read-more has-text-color has-black-color has-background has-light-green-cyan-background-color\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/chapter-16-the-ethics-of-persuasion\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Chapter 16: The Ethics of Persuasion<\/span><\/a><\/div>\n\n<\/li><\/ul>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28","content","type-content","status-publish","format-standard","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/staging.routledgelearning.com\/persuasion\/chapter-resources\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Persuasion - 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